Horses for Mental Health Media Toolkit
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Become a Fundraising Ambassadorfor Hearts & Horses
During Mental Health Awareness Month (May), Hearts & Horses is participating in the Horses for Mental Health Campaign, a global initiative that highlights the powerful role horses play in healing and connection. Ambassadors help by reaching out to their family, friends, coworkers, and community groups, sharing why this mission matters, and inspiring donations. Your voice can open doors that ours alone cannot.
Here are a few ways how!
Ambassador Page Messaging
Your fundraising page is a powerful way to share why this cause matters to you and to invite others to stand with a program you believe in during the Horses for Mental Health Campaign. Here is a plug-and-play story template for your page description:
I’m fundraising in support of Hearts & Horses because their work matters deeply to me.
They provide life-changing equine-assisted services for individuals facing mental health challenges, including Veterans, children, and adults navigating trauma, anxiety, depression, and more.
I believe in this work because [your personal reason or connection]. Through thoughtfully and professionally facilitated experiences with horses, people are offered space to slow down, reconnect, and move forward in meaningful ways.
During May, Mental Health Awareness Month, I’m working to help Hearts & Horses reach its fundraising goal so their care and support can continue to be available in the community.
Your donation goes directly to this program, supporting care for their incredible herd, sustaining their programs, and ensures that no one is turned away from the support they need.
I invite you to join me in supporting this important work and making a difference in our community.
Together, we can help ensure no one has to walk this journey alone.






